Windows 10, Microsoft's desktop operating system released in 2015, made its short shutdown chime part of everyday computer use for millions of people. As short-form video grew, creators began lifting the familiar tone out of its original setting and using it as a joke about quitting, ending a stream, or shutting a conversation down. Its appeal has lasted because the sound is instantly recognisable, clean, and short enough to work as a final beat without explaining the joke.