Gabe Newell, co-founder and president of Valve, became a central figure in PC gaming memes because of the long gaps between major releases like Half-Life games. Fans repeated his reassurances that delays would be worth the wait, and the phrase slowly turned into a running joke. Changing wait to weight gave the line a second life in edited clips and soundboards, where it now works as shorthand for Valve delays, gaming hype that took too long, and jokes at Newell's expense about food.