The phrase became Donald Trump's signature line as host of the American reality series The Apprentice, which first aired in 2004, where it closed each episode's boardroom elimination. Contestants who failed the week's business task were brought before Trump, who delivered the line to send one of them home. The moment was replayed in promos, parodies and news coverage, and later clipped for online reaction videos and meme edits. It endures because the wording is short, unambiguous and instantly understood, even by viewers who never watched the show.