Éric Zemmour is a well-known French politician and former television commentator, and his distinctive voice and blunt style have made short clips of him popular in French internet culture. The phrase c'est bizarre, meaning that's weird, is a natural reaction line, so creators reuse this brief excerpt whenever they want a deadpan French response to something odd. It spread through short-form video edits and reaction compilations, where its understated delivery stands out against louder meme sounds.