The sound comes from JonTron's review of Birdemic, the famously low-budget horror film about killer birds, where his over-the-top reaction to the film's events became part of the joke. Fans clipped the loudest, most quotable moment and shared it across YouTube edits, meme videos and soundboards, where it took on a second life away from the original review. It endures because the mispronounced dollas and frantic energy instantly turn any mention of money into a joke, making it a handy shorthand for greed, excess and unbelievable prices.