Ambatakum spread online as a short, shareable meme chant that creators clipped, remixed and re-uploaded across short-form video platforms. The low-quality version became popular in its own right because the degraded audio matched the joke, making the clip feel older, stranger and more chaotic than a clean copy. It is now used less as a reference to any single video and more as a standalone reaction sound, dropped into edits whenever a moment needs instant absurdity, hype or ironic drama.