Jingle Bells is one of the best-known Christmas tunes in the world, and the Apple Pay chime is now almost as familiar from everyday contactless payments, so combining the two creates an instant seasonal joke. The clip has circulated online as a festive meme sound, especially around December, when creators use it to joke about buying presents, treating themselves or emptying their wallets for the holidays. Its appeal has lasted because both sounds are immediately recognisable, and the short festive twist works just as well each Christmas without needing any explanation.