Luiz Carlos Alborghetti was a Brazilian radio and television presenter known for sensational police programmes and furious on air rants that became part of Brazilian popular culture. His bem feito line, meaning serves you right in Portuguese, was clipped from his broadcasts and shared for years on forums, YouTube and messaging apps. Brazilian editors kept reusing the short shout because it summed up instant karma in two words, and it remains a staple reaction in Portuguese language meme compilations and fail videos shared daily online today.