Chica is the yellow chicken animatronic from Five Nights at Freddy's, the horror game first released in 2014, where she and the other characters stalk the player through a pizzeria at night. Her chicken clucking became a shorthand for the character in fan videos, edits, and soundboards, especially in short memes that play on her cute appearance against the game's tense atmosphere. Because the sound is instantly recognisable to fans and takes less than a second to play, it has stayed popular as a quick reaction clip for FNAF content and general comedy edits.