Cookie Clicker is a browser incremental game released in 2013 by French developer Orteil, built around clicking a giant cookie to bake ever larger numbers. Ascension is its prestige system, letting players reset progress in exchange for Heavenly Chips and permanent upgrades. This short rising cue became a recognisable part of that loop, shared on soundboards and reused in gaming videos far outside the game itself, where it now signals any reset that turns into a reward.