The clip comes from Diablo II, Blizzard's landmark action RPG released in 2000, where it plays when the player clicks the Barbarian on the character selection screen. Each of the game's classes had a short voiced greeting, and the Barbarian's terse line became one of the most quoted. As retro gaming nostalgia surged online, the line moved onto soundboards, Twitch stream alerts and YouTube meme edits, where it now punctuates moments of overconfident bravado. Two decades later it remains shorthand for the fantasy of charging in first.