The exact recording behind this clip is not tied to a single film or show, which is why it works so well as a generic tension builder. Dramatic stings like this have long been used in trailers, soap operas and reality television to signal that something important is about to happen. Online, creators adopted the same technique for short videos, using the swell to frame reveals, fails and confrontations. Because the feeling it creates is instantly familiar, it still works even when viewers have never heard this particular version before.