Patapon is a rhythm strategy game first released for the PlayStation Portable in 2007, where players lead a tribe of one-eyed warriors by drumming command chants. Each order is a four-beat drum pattern, and 'don don pata don' is the order to retreat, pulling the little army back from battle. Clips of the chants spread through gaming compilations and meme edits, where the retreat command became a punchline for giving up or running away. It endures because the chant is instantly recognizable to players and works as a musical joke even without context.