Doors is a Roblox horror game released in 2022 in which players progress through procedurally generated hotel rooms while avoiding hostile entities. Dying ends the run, and the accompanying death sound has become shorthand for that failure among players who share clips, edits and streams of their attempts. As Doors grew into one of Roblox's most watched horror titles, its audio cues spread beyond gameplay into short-form videos, memes and reaction edits, where the sound instantly signals that a run is over and the player has lost.