Short eating sounds like this one have become a staple of online food content, where a single bite can carry a whole joke or reaction. Creators on short-form video platforms often use brief chewing and crunching clips to make tasting segments feel more immediate, without needing dialogue or a full soundtrack. Because the sound is only a couple of seconds long, it is easy to drop into edits, memes and reaction videos, and it pairs naturally with other fruit, snack and ASMR-style audio. Its simplicity is part of its appeal, as listeners recognise the action instantly.