The exact origin of this short tag is not documented, so its history is mainly an online one built around reaction editing. Short soundboard clips like this spread because they are easy to preview, save and drop into a timeline in seconds. The phrase family friendly became a familiar label on videos aimed at all ages, and editors turned that label itself into a joke by placing it over content that clearly is not. That ironic use keeps the sound in circulation for memes, streams and short form edits.