Never Gonna Give You Up was released by English singer Rick Astley in 1987 and became a worldwide pop hit long before it became a meme. In the late 2000s, internet users began disguising links to its music video as links to something else, a bait-and-switch prank that became known as rickrolling. The joke spread through forums, social media and video platforms, helped by how instantly recognisable the chorus is. Decades later it remains a harmless shared in-joke, used whenever a creator wants a surprise that almost everyone will recognise.