The sound comes from Rockstar's Red Dead Redemption series, where an honour system tracks whether the player acts as an outlaw or a decent gunslinger. In Red Dead Redemption 2, released in 2018, the chime accompanies positive honour changes for Arthur Morgan. Clips of the effect spread through gaming edits and meme pages because the tone is instantly readable even outside the game. It now works as shorthand for moral approval online, paired often with other classic game notifications like the gta v notification in roundups.