Govorit Moskva was the traditional opening of broadcasts from Soviet state radio, most famously associated with wartime announcements during the Second World War. The phrase, meaning Moscow is speaking, became instantly recognisable to Russian-speaking listeners as the voice of official news. In recent years it has circulated online as a meme sound, reused in short videos, edits and gaming clips to lend a mock-official or dramatic tone to otherwise ordinary moments. Its familiarity and formal delivery keep it effective long after the original broadcasts ended.