Clips like this circulate widely in Brazil as short WhatsApp audios and soundboard memes, shared without a clear credited source beyond a generic sound recorder tag. The phrase became reusable because it names Guilherme directly while using a very common Portuguese insult, so it works both for actual friends called Guilherme and as a generic call-out. Its popularity comes from the over-the-top delivery rather than context, and it is now dropped into TikTok edits, gaming highlights and group chats whenever someone needs an instant, funny accusation.