The phrase comes from Jimmy Neutron: Boy Genius, the Nickelodeon animated series that began in 2002, where the boy inventor shouts it whenever inspiration strikes. Clips of the moment circulated on YouTube and later on TikTok and short-form edits, where creators paired it with sudden realisations, failed schemes, and ironic genius moments. Its staying power comes from nostalgia for early 2000s cartoons and a delivery that is easy to recognise even without the picture, making it a handy shorthand for an idea landing.