Holy forking shirtballs comes from the NBC comedy The Good Place, which premiered in 2016 and stars Kristen Bell as Eleanor Shellstrop. In the show's afterlife, profanity is automatically replaced with childlike substitutes, so fork stands in for a stronger word and shirt replaces another. Eleanor uses the phrase in moments of panic and astonishment, and viewers quickly adopted it as a quotable, family friendly alternative to swearing. Clips and quotes spread across social media during the show's run, and the line remains a popular reaction for surprised disbelief.