Hoyah circulates mainly as a shareable meme sound rather than a clip tied to a confirmed film, show or creator. Its appeal comes from how recognisable the shout becomes after a few hearings, making it easy to reuse across gaming edits, short form videos and reaction posts. Soundboard pages helped it spread because users could replay and download the same short audio for their own projects. It remains popular because the exclamation is flexible, working as a celebration, a mock battle cry or an intentionally overblown reaction.