Online, the phrase has become shorthand for behaviour, style and slang that people associate specifically with London. Short spoken clips like this circulate on soundboards and in short-form edits because they sum up a whole attitude in a few seconds. Users share it as a reaction, a caption in audio form and a punchline for travel and city life posts. Its appeal rests on recognition rather than explanation, and it continues to be reused whenever creators want a quick, unmistakably British sign-off for a London moment.