Jet2holidays is a British package holiday company whose television adverts use Jess Glynne's song Hold My Hand and a voiceover repeating the slogan about nothing beating a Jet2holiday. The audio was widely reused on TikTok, where creators paired the relentlessly cheerful advert with cramped flights, bad weather and disappointing resorts to create an ironic mismatch. Bass boosted edits pushed the music and voice even louder, exaggerating the advert's optimism and making the clip useful as a standalone meme punchline far beyond the original travel commercials.