Among Us was developed by Innersloth and released in 2018, breaking out in 2020 when streamers and YouTubers turned its social deduction matches into viral content. The impostor kill, including the tongue-strike animation, became one of the game's most clipped moments, with the short stab sound ripped for edits, memes and TikToks. It spread beyond gaming as shorthand for betrayal or a sudden takedown. Creators still use it because the game remains a cultural reference point for deception-based humor.