Will Sasso is a Canadian-American comedian and actor best known for his long run in sketch comedy, and short voice clips like this one now circulate widely on soundboards and in edited videos rather than being tied to a single scene in viewers minds. The appeal is simple: a familiar comic voice turning one everyday word into an outsized reaction, which makes it easy to reuse across cooking fails, sour-food challenges and general reaction edits. Because the clip is brief and instantly recognisable, it continues to appear in memes and short-form videos long after its original context has faded.