Çiğ Köfteci Ali Usta became widely known in Turkey through viral videos filmed at his Istanbul çiğ köfte stall, where his fast, theatrical way of serving customers and talking to them turned ordinary exchanges into shared clips. Lemon is a standard accompaniment to çiğ köfte, squeezed over the wrap before eating, so his question about liking lemon became one of the short lines viewers repeated and reused. As the videos circulated on Turkish social media, that single question was cut out on its own and reused as a standalone meme sound.