The phrase is closely associated with Alberto Sordi, the much-loved Italian actor nicknamed Albertone, whose blunt comic delivery made this kind of incredulous outburst instantly recognisable in Italy. Shared as a short reaction clip, it travelled beyond Italian audiences because the tone alone sells the meaning, even for listeners who only catch the anger and surprise. It remains popular in memes, chats and reaction videos as a quick way to call out nonsense without a long explanation, keeping Sordi's theatrical frustration alive in everyday online humour.