The line comes from the advertising slogan of Ipiranga, a Brazilian network of service stations, where customers were told to ask at the station for help and information. The phrase entered everyday Brazilian Portuguese as a joking way to dodge a question, suggesting that the answer could be found there instead. Shared as a short audio clip, it spread through memes, reaction videos and messaging apps, and it remains popular because the reference is instantly recognisable to Brazilian audiences even without any visual context.