Smoke is a Lin Kuei fighter in Mortal Kombat, the 2011 reboot often called MK9, where he appears as a human ninja with long grey hair. His combat voice lines, including this drawn out scream when hurt, became easy to rip and reuse outside matches because they are isolated and dramatic. Clips circulated on soundboards and in gaming montages, and creators kept using the yell as a standalone reaction for pain, panic and overblown defeats in edits far beyond the fighting game community.