Nounours is the teddy bear at the centre of Bonne nuit les petits, a French children's television programme that began in the 1960s and became a bedtime ritual for generations of French families. Each short episode ended with Nounours visiting two children, Nicolas and Pimprenelle, before they fell asleep, which made his voice closely linked to comfort and the end of the day. Short clips of him speaking now circulate online as nostalgic audio, shared by viewers who grew up with the show and by creators who use the familiar voice for gentle, retro humour.