The line comes from a 2017 Flex Tape infomercial starring pitchman Phil Swift, who damages objects dramatically to prove the tape can repair them. After sawing a boat in half, his over the top reaction turned into a viral catchphrase. Clips were remixed on YouTube and social media from 2018 onward, often edited onto explosions, accidents and game damage. Its popularity lasted because the phrase sums up any destructive result in a few words, and Swift's energetic delivery made it easy to recognise and reuse as a meme sound.