The PSX was Sony's Japan-only combination of a digital video recorder and a games console, launched in December 2003 and marketed without the usual PlayStation branding. Although early sales were strong, its high price limited its later success and plans for a release outside Japan were dropped. Online, the PSX name has become shorthand for early PlayStation-era sound, and bass-boosted edits of its familiar startup-style audio are shared widely as short clips for gaming videos, streams and memes, where the heavier low end gives a nostalgic cue a modern, punchy feel.