'Rolling in the Deep' was released as the lead single from Adele's album 21 in late 2010 and became one of the defining pop songs of the decade, topping charts worldwide. Its gospel-tinged chorus made the title phrase a piece of shared cultural shorthand for going deep, emotionally or literally. Short clips of the hook now circulate on soundboards and short-form video apps, where creators pair the lyric with sinking, diving or dramatically unfolding moments. The line's fame does the heavy lifting, so even a few seconds carry the joke.