The clip comes from Grand Theft Auto IV, released in 2008, where Niko Bellic constantly deals with his cousin Roman and his chaotic Liberty City life. Fans clipped the shouted wake up line and shared it as a loud earrape style meme on soundboards and in edits. It sits alongside other classic Rockstar shouts like CJ from GTA San Andreas, which became memes for the same exaggerated delivery. It remains popular because sleeping, oversleeping and ignoring calls are universal jokes that need no context beyond the yell.