Tung Tung Sahur rose in early 2025 as part of the Italian brainrot wave on TikTok, where AI-voiced characters with nonsense names were remixed into songs, battles and lore videos. Sahur itself refers to the meal eaten before dawn during Ramadan, and the chant mimics the traditional wake-up drumming heard in Indonesia. The English version helped the joke travel beyond its first audience, much like skibidi toilet had earlier, and it remains popular because the rhythm is instantly recognisable even without understanding every reference.