Lord Shaxx was introduced in Bungie's Destiny in 2014 as the handler and announcer for the Crucible, the game's player versus player mode, voiced by Lennie James. His lines were written to sound like a battlefield commander who treats every match as legend, and Fight Forever became one of his most quoted orders. Clips of his shouts spread through Destiny forums, YouTube montages and soundboards during the Destiny 2 era, where players reused them outside the game as a universal signal to keep pushing and never back down.