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Place it at the end of a colour reveal sequence, after the before-and-after shots have played. Follow a blue outfit post with a short reaction sound, or precede it with a camera click when the edit is built around a finished blue photo.
Over dit geluid
This is a fifteen second clip centred on the Russian word for blue, repeating the idea that the colour is only blue and nothing else. The single-minded focus gives it a funny, slightly absurd feeling, as if a simple colour choice has become a firm rule that cannot be argued with or changed for anyone listening.
