Slugman built a following on Imgflip as .Slugman, active in the ms_memer_group stream where users knew him only through memes and comments. Voice reveals became a small rite of passage in that community, with members recording themselves for the first time to prove they were real and to let friends put a voice to a name. The eight second clip circulated among that circle as an in joke, and later uses borrow the same idea of dropping anonymity for comedic effect in edits and introductions.