Snapchat launched in 2011 as a photo messaging app and later added voice and video calling, with its own distinct incoming call ringtone to separate it from a phone's default tone. As Snapchat calls became a daily habit for younger users, recordings of the ringtone spread to soundboards and short videos, often used alongside the Discord call sound for fake call jokes. Because the chime is tied to a real notification people answer instinctively, it remains a reliable prank and editing cue long after the first clips appeared.