Super Mario Odyssey, released by Nintendo for the Switch in 2017, follows Mario as he travels across kingdoms to rescue Princess Peach from Bowser, and its cheerful vocal style quickly became part of the game's identity. Short, punchy lines from Mario have long circulated as reaction sounds, and this brief exclamation fits that pattern perfectly, working as instant shorthand for joy, success and playful surprise. Soundboard users and video editors keep returning to it because it is instantly recognisable, easy to place over a reveal and free of any need for context.