The phrase plays on Ted Turner's well-known colourisation of black-and-white films, a practice that drew attention when older movies were given colour versions for television. Online, the line became a shorthand joke for treating any old monochrome image as if it were about to receive the same treatment. It spread through memes and short video edits, where it is usually placed over vintage photographs, archive footage and retro clips. Its appeal is simple: it needs no explanation for viewers who recognise the reference, and it instantly frames the image as a relic from another era.