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Kendrick Lamar released Not Like Us in May 2024 during his high-profile feud with Drake, and the song quickly became a cultural moment far beyond hip-hop. Its hook, built around the line they not like us, was picked up in clubs, sports arenas and social feeds, where fans chanted it back in unison. The track topped charts and won multiple Grammy Awards in 2025, including Record of the Year and Song of the Year, cementing its status as a modern anthem for confidence, rivalry and West Coast pride.
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The punchy they not like us hook from Kendrick Lamar's 2024 diss track, used in edits, memes and reaction videos to call out rivals and hype a moment.
This short clip captures the most quotable moment from Kendrick Lamar's Not Like Us, with a confident, chant-like vocal delivery over a driving West Coast beat. The repeated line lands with a punchy rhythm and a rising crowd energy, making it feel like a taunt and a celebration at the same time. It is instantly recognisable even without the rest of the song, because the phrasing is sharp, rhythmic and easy to shout along with. Played on its own, it creates a sense of swagger and finality, as if the argument has already been won before the next scene begins.
