The phrase itself is everyday Hindi slang, with tum meaning you and chutiya being a crude word for a fool or idiot. As a soundboard clip it spread through Indian meme pages, edit videos and messaging apps, where short insult reactions are shared like stickers. Its appeal is how instantly recognisable the wording is to Hindi speakers, while the short two second length makes it easy to drop into any edit. It remains popular for roasts, reaction videos and friendly arguments online.