Turn Down for What was released in 2013 as a collaboration between French producer DJ Snake and American rapper Lil Jon. Its shouted hook and heavy trap-influenced drop helped it become a major club and festival hit in 2014, helped further by its chaotic viral music video. The phrase became a party slogan online, and short clips of the build and drop spread across Vine, YouTube edits and meme pages. It remains popular because the structure is instantly recognisable and works as a musical punchline.