New Super Mario Bros U Deluxe launched for Nintendo Switch in January 2019 as an expanded port of the 2012 Wii U platformer New Super Mario Bros U. Its game over jingle follows a long Mario tradition of short, theatrical stingers that mark losing your last life before returning to the map. Clips of the sound spread through gaming edits and fail compilations on YouTube and TikTok, where creators borrow the Nintendo failure cue to label any abrupt ending, mistake or defeated attempt outside the game itself.