Uncle Roger is the comedy character created by Malaysian comedian Nigel Ng, who rose to fame in 2020 with viral videos reacting to other people's cooking, especially fried rice recipes. His exaggerated accent, catchphrases and blunt judgements made short clips from those reviews easy to share on TikTok and YouTube Shorts, where so dry became shorthand for any food lacking moisture or flavour. Creators still reuse it because the character is instantly recognisable and the insult is funny without being harsh.