Towelie is a talking towel character from the animated series South Park, first appearing in the 2001 episode named after him. Created as a satire of overly merchandised characters, he is obsessed with getting high and often forgets his original purpose, which became the joke behind his catchphrase. Clips of his voice circulated on soundboards and in early meme edits, and the short question format made it easy to reuse out of context. It remains popular because almost any scene can be reframed as a stoner gag with one line.