Rick Astley released Never Gonna Give You Up in 1987, and the song became a number one hit in many countries. Its earnest video, featuring Astley's distinctive dance moves, later powered the rickroll meme that spread across forums and YouTube in the mid 2000s. The prank worked by promising one link and delivering this song instead. Decades later the clip still signals instant recognition, helped by Astley embracing the joke and the song reaching one billion YouTube views in 2021.